Your million-dollar idea should appeal to your potential investors in its first impression. The solution is a well-planned marketing campaign mixed with a product and business plan that make sense. Any crowdfunding campaign has three main phases: Pre-launch, Launch, and Post-launch; and marketing is an essential component of each phase.  Here are some of our best marketing tips through each phase: PRE-LAUNCH The Foundation of successful marketing lies in its preparation and should start at least three to five months before the launch: Research-Research-Research This cannot be stressed enough! The product and idea are ready, but the marketing for crowdfunding…

If your company has always thought about crowdfunding as only a means to fund charitable causes, then it’s about time you changed that perception. Since the coming of Indiegogo in 2008 and Kickstarter the following year, business owners have become exposed to how effective crowdfunding can be as an option to raise funds. After all, who ignores an industry like crowdfunding estimated to grow to nearly $10.9 billion in total funding in 2015 from $1.5 billion in 2011. Equity crowdfunding is the latest model making waves in the crowdfunding industry since the passing and implementation of the Title II of…